Crosspoint Associates and Finard Properties
Strip malls and stand-alone commercial projects struggling to redefine themselves in today’s retailing world need to be thinking about placemaking and diversifying the tenant types that draw patrons to the center. Now under construction, 9/27 Exchange in Natick, MA, is being repositioned by Finard Properties and Crosspoint Associates, and is a great example of combining placemaking and a creative leasing strategy to keep the center relevant in today’s market.
The architectural upgrades are focused on creating tenant distinction, diversifying building materials and improving the synergies of the daily shopping, dining and working experience. To accomplish these goals the design team had to overcome significant challenges in the existing building. The slab height in the old Building 19 space had to be lowered to create comfortable, easy at-grade access. The exterior wall of the Building 19 is essentially a solid block wall that will be opened up with new tenant storefronts. A new palette of materials - cultured stone, architectural stucco, metal panel accents and PVC trim - and a variety of façade types will emphasize individual tenant identity. Varying parapet heights and cornice details will further distinguish one tenant from another, while taking care to not exaccerbate snow loads at the roof edges.