The Wilder Campanies
Wilder Companies is redeveloping Westford Valley Marketplace for UBS as a grocery-anchored experiential-focused retail center. Like many centers of its vintage, Westford Valley has a covered arcade running along the front of the in-line lease spaces. This type of arcade, while originally conceived of as protection from the weather, tends to obscure retailer identity and deaden the shopping experience. To breath new life into the project, Form + Place has been retained by Wilder to introduce architectural variety into the arcade facade. Drawing on traditional New England references, a language of facade motifs gathers retailers into groups and breaks down the monotonous face of the existing arcade.
Likewise the existing plantings in front of the arcade will be replaced with decorative pavers, more appropriate seasonal plantings, lighting, benches, and other sidewalk furniture to create an enjoyable shopping and strolling experience.